Making informed choices
Labelling
The labelling of food and drink products is highly regulated and all our products are labelled in compliance with the Food Labelling Regulations and supplementary codes of practice.
In line with industry guidance, we have adopted the Guideline Daily Amount (GDA) labelling scheme providing enhanced nutritional information both on our packs and on our website, so that consumers can make more informed choices.
Product name and description
All of our labels are designed to provide a clear description of the product, both through the label on the front of the pack, such as this one for Robinsons, as well as a written description on the reverse.
Ingredients
Labels also list all the ingredients that make up a specific product formulation. These are listed in descending order of their weight, with the ingredients present in the greatest quantity first. The percentages of the ingredients which characterise a product, such as fruit juices and barley flour, are also declared.
If a product contains the sweetener, Aspartame, the label will also state that the product contains a source of phenylalanine. This is to assist people who suffer from the rare genetic metabolic disorder phenylketonuria (PKU), as they are unable to break down phenylalanine (an amino acid) naturally in the body.
Nutrition information
All Britvic products feature a nutrition information panel which tells you how much energy, protein, carbohydrate (of which sugars) fat (of which saturates), fibre and sodium will be provided by every 100ml of product.
Where vitamins are added, we also list the amount contained in 100ml of product as well as the percentage of the recommended daily amount (RDA) this represents for both 100ml and for a serving. The RDAs for the different vitamins and minerals are set out in the Food Labelling Regulations.
Guideline Daily Amounts
Our GDA on-pack labelling indicates how much sugar, fat, saturated fat and salt is contained within each serving of a particular drink, as well as the total number of calories. It also shows what percentage this represents of an adult's, or in the case of products intended for children, a child's guideline daily amount.
The labelling scheme was developed by independent nutritionists and is widely supported by the food and beverage industry. It provides a consistent approach across all soft drinks and most foods.
