drench case study
Assessing the viability of our idea
Britvic's products are distributed through thousands of different outlets and we work in close partnership with the shops, supermarkets, pubs and other organisations that sell them to the public on our behalf. Before proceeding further, it was important to ensure that our major customers would support our idea and give us the distribution we needed to justify what was going to be a major investment.
This meant working closely with our sales teams and talking to our major retailers, such as the big supermarket buyers. Their feedback suggested that with the right promotional programme, we could get the scale of distribution we needed. Following successful 'sell in' meetings with the core retailers, the sales teams forecast their predicted drench sales volumes for the year.
Our marketing, sales and supply chain teams then worked closely with our factory that would be bottling the water to ensure we would be able to produce enough drench to meet customer demand.
