drench case study
Finding a USP
We knew that we needed a USP to differentiate drench from all the other water products on the market.
Existing brands on the market tended to focus on the purity of bottled water, their provenance and the physical benefits they convey.
However no-one was promoting the benefits of water from the perspective of how it could help the brain function better.
Maybe this was our opportunity to establish a 'different' water brand?
