Welcome to the Britvic Learning Zone

As this classic marketing model shows, the sales of even the greatest brands will eventually start to level out and decline if they are left unattended for too long.

For this reason, one of a brand manager's key roles is to stay closely in tune with the mood and expectations of consumers, so that they can update and refresh their brand to ensure it stays fresh and relevant.

When J₂O reached its 10th birthday, we therefore decided to embark on a major research programme to ensure that the brand was continuing to delight its customers.