J2O - the first ten years
Secrets of success
J2O's pack design has always stood out clearly in fridges and on shelf
The following attributes are considered to have been key to J2O's success:
- simple, easy-to-remember name that provides a memorable bar call
- innovative positioning: credible alternative to alcohol that lasts the round
- great taste, which competitors have failed to copy successfully
- strong stand out in fridges
- 'being first' advantage - although there have been attempts to copy J2O, none have been successful to date
