J2O - maintaining momentum
The future
Further research was commissioned to explore these options in more depth, including a series of eight focus groups, each with eight people, that explored consumers' perceptions of J2O brand key or nucleus: the central proposition for which the brand is known.
The feedback from this work has guided the development of our latest pack design and a new advertising and promotional campaign, featuring some new TV commercials promoting the key message that J2O is a great blend of two kinds of juice.
Work is on-going, but for commercial reasons we are unable to say any more about this just yet. Watch this space!
